This creative print campaign combines fine art with modern design through the use of large bold typographical treaments to privide information regarding speakers, schedules, locations, and specifics of the nearly week-long event.
Art Basel Miami Beach is the most important art show in the United States, a cultural and social highlight for the Americas. The art show combines an international selection of top galleries with an exciting program of special exhibitions, parties and crossover events featuring music, film, architecture and design.
Promotional material was needed to reflect the diversity and breadth of the annual event, all designed to create anticipation and provide information for both new and past attendees. An intimate personal brochure acts as a catalog with important information on the event. An accompanying poster and invitation card were designed to be sent with the brochure to those interested and who registered early to attend the show.